Maybe it’s the link to your blog or Twitter feed? It could be a list of your keywords, so they know which areas you work in. Otherwise, it could be your company information Maybe it’s the link to your blog or Twitter feed? It could be a list of your keywords, so they know which areas you work in. On the other hand, it could be your company information. Personalise and edit the appearance of your Viadeo profile just by dragging and dropping the boxes that you think are more important to the top of your profile page. Try it out now – just log in and [...]
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Traditional Print Media Traditional print media are going through a rough patch. Readers are turning to rapidly emerging new media, and free newspapers are competing for advertising market share. The print media industry is trying to fight back with new business models, the French government has taken financial backing steps, but the trend seems irreversible… Daily readership of printed media just keeps tumbling. The Internet probably bears some responsibility:  for a few years now, people have grown used to getting their news from their computers for free.  Print media must now adapt to this new consumer behavior. Mobile Media Now, with the advent of mobile [...]
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A couple of weeks ago we completed our London office move.  The UK team has almost trebled in size in the last year and we needed a bit more space.  The addition of some meeting rooms, a kitchen, space for staff visiting from our international colleagues and an Xbox have made all the difference. Throw in a bookshelf for us all to share books (I’ll post a fave book list soon) and prized DVDs and we’ve got the making of a nice working environment for 2010. The people comprise of a team dedicated to the UK market as well as people with [...]
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We all know that online social networking has business benefits, but they are not always clear. We find ourselves hearing how great these new tools and websites are without really knowing what to do with them. Here are a few personal tips I’ve picked up on how to network online, professionally: 1. Connect to people you know, people you have met or people in the same industry (Use this little trick to multiply the number of real connections you find or invite to the network by a factor [...]
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OK, I say clever because I was a bit pleased with myself for doing this.  It’s really only useful if you don’t actively manage your outlook contacts versus the people you actually contact via email, I don’t! First do an export of all your emails to a CSV file using the export feature of your mail client, export the following columns: First Name Last Name Email address – optionally you can export CC email too (makes it a bit more tricky in excel) Open the CSV file with Excel or another spreadsheet app (p.s. you should try live-documents if you haven’t already) and de-dupe the [...]
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So you noticed too? For a while now, the comments about “the threat of Indian competition” and the “triumphant appetites” of the sub-continent for information technologies have been subsiding. This is probably a miscalculation. The current trend can be explained in a particular context. First of all, large famous Indian IT service companies (such as Infosys, Wipro, Tata Consultancy Services) have shown their limitations on big project management due to distance and the language barrier. Second, social networking sites focused their efforts on the Anglo-Saxon playing field forgetting that there were also “SN markets” elsewhere and particularly in India. It was a [...]
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In a very recent article published on ReadWriteWeb, “As Facebook Ages, Gen Y Turns to Twitter“, Sarah Perez gives us some very interesting data on the median age of social network users around the world. Facebook : 33, compared to 26 a year earlier Twitter : 31 Myspace : 26 The median age of Viadeo users is 36, a 0.7 increase over the past year.  As a professional network, Viadeo mainly attracts professionals looking to boost their online profile, their network and their careers in the long run.  15% of our users are entrepreneurs, 7% are freelancers and 73% are employees (out of which 29% [...]
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The spread of use of Professional Social Networks, amongst professionals, is having a big impact in the innovation processes within companies. These networks are giving to innovators and alike, various options to share knowledge, contacts and expertise between them thus allowing them to access new ways to innovate not just within companies but between companies. Growing attention has been devoted recently to the concept of “Open Innovation”. Chesbrough, who coined the term “Open Innovation” describes how companies have shifted from so-called closed innovation processes towards a more open way of innovating in his book “Open Innovation: The New Imperative [...]
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Normally we talk about success and positive things, and it is a very easy thing to do. However, when the editor of Economic Times asked me to talk about mistakes, it became hard to think and talk about as it is negative in nature. So here I am trying to do justice to the topic. It is passion that drives a person to run his business. The self belief and the business acumen of a person make him a successful entrepreneur. As an entrepreneur, one has to take quick decisions and at times he might make mistakes. Mistakes are bound [...]
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Always being on the lookout for new web marketing techniques: this seems to define the way in which web marketers are currently looking at social networks, trying to acquire their media experience and preparing for the growing democratization of this leveraged media. Certainly much progress and testing has taken place in the past couple of years, mainly thanks to Facebook, Viadeo (for instance, the release of the movie “La personne aux  deux personnes” which featured the creation of a profile for the main character in the teaser) or other media such as second life. Still, we are only in the market [...]
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