We’re back with another batch of our favourite blog posts we read this week. If you’re looking for some food for thought this weekend, take half an hour to feast your eyes on our top five reads from the past week and tell us what you think!
1. “How to Master the Art of Exceptional Blog Titles” by Pamela Vaughan from the Hubspot Blog
We really enjoyed this post, which shares 6 valuable characteristics of awesome blog titles. If you or your company has a blog, this article offers great advice on how to draw your readers in quickly and successfully. The author makes the very important point that the title of a post is just as important as its content. It is what gives the reader the clearest idea about the content (think about it: most blog posts shared on Twitter only display the title, which either makes you want to click the link…or doesn’t!).
Have you ever had an incredible idea, but not known how to get the right people to pay attention to it? This article presents a well-written run through of how to amplify your amazing ideas and make people notice them. My favourite piece of advice from this article? “Understand no one cares what you need”. I liked this point because it is honest and insightful. It is important to target your ideas to what other people need.
We shared this infographic because it turns a very interesting, but also potentially boring-when-explained topic and makes it engaging and fun. It is well-written and takes you through the story of SEO while providing some interesting statistics and facts along the way. For example, did you know that ¼ of all global mobile bandwidth is used by people watching YouTube? A valuable read if you would like to understand SEO more, and to improve yours.
This post is also about blogging, but focuses on blog content. The advice given, however, can also be applied to a company website or social network profile, however. It addresses the common problem of receiving no or very little traffic to your blog and then pinpoints the five most common reasons this could be. It then goes on to evaluate why these five reasons your traffic. A tip from the post: don’t write your content for search engines. If you or your company is struggling to get or maintain traffic to your blog, have a look at this post. You could be making some of these common mistakes.
5. “The 3 Biggest Barriers to Innovation, and How to Smash Them” by Luke Williams from Fast Company Design.
We really liked this last post, which explains how to develop disruptive ideas that make a difference and how to use them to create true innovation. We especially liked the way this post clearly and concisely lists the three most common innovation blocks as well as the three solutions to each barricade. A top tip? Don’t talk about your amazing ideas. Show them. Have a look and take note of what is standing in your way to innovate, and what you can do to reach it.
Did you enjoy our top five picks of the week? Let us know what you think! We’ll be back next week with another collection of great blog posts to brighten up your weekend!