Are We All Copywriters Now – Writing Effectively for Social Media – 5 Top Tips!
When there are over 200 social media platforms and your online contact list spans everyone from your mother-in-law to your CEO, how can you make sure that in the deafening chatter online, your voice stands out clearly but also appropriately? Here are our top five tips to writing effectively across the platforms you use.
Infographic: Our latest figures
Here’s some eye candy to start your day. Many thanks to Anna for producing this cool visualisation of our figures! Download the PDF version
Language in business
“One of the big banks is seeking ‘passionate banking representatives to uphold our values’ – this is a lie. It wants competent people to follow instructions and answer the phones.” Lucy Kellaway Most people working in business – whether their core discipline is sales, marketing, HR, finance or law – would acknowledge that at some point they have been exposed to, or perhaps even been guilty of using “office-speak”. One particularly engaging and thoughtful commentator on this subject is Lucy […]
The art of the job ad
When a vacancy arises at an organisation a series of immediate demands tend to result in job advertisements which are written firmly from the perspective of the employer: “this is what we want”, not – “this is what it will be like for you”. This is understandable, whether the role has arisen after the departure of an important member of the team or because rapid growth necessitates the creation of a new job – in both scenarios, the niceties of […]
