Infographics: Why do we love them and what makes them good?
What are they? Information graphics, or infographics, are graphic visual interpretations of information, data and statistics, a form of data visualization. Over the last ten years, infographics have become one of the most popular ways to display information. As society and technology develop, our ways of finding information and communicating have become almost instant. In our fast-paced and rapidly moving society, we have become accustomed to the need for quick comprehensive information. And that’s where visualisation comes into the picture. […]
Social Media Monitoring: Measuring the Metrics that Matter
Your online identity is more important than you think. But in the continuously expanding world of social media, it’s difficult to know where to start when it comes to monitoring. First, establish whether your online presence is strong enough. If you or your brand is still finding your footing on social media, take your time to build and strengthen your digital influence and then start measuring and monitoring activity. Once you are an engaged and informed user, it’s clear that […]
Social Media Marketing and Monitoring Conference 2011: Our takeaways
Viadeo was one of the proud sponsors of the London Social Media Marketing & Monitoring Conference 2011 on Monday, hosted by Our Social Times. The day began with a thought-provoking panel discussion about the future of social networking. Viadeo’s Wayne Gibbins, communications consultant Neville Hobson, NixonMcInnes’ strategy director Jenni Lloyd and the Guardian’s technology editor Charles Arthur, set the tone for the day. They generated stimulating questions including: – Will niche networks and applications will always be popular? The resurgence […]
Flash mobs: a gimmick or a serious marketing strategy?
Imagine you are on your way to work when suddenly 200 singing, dancing people serenade you. When the song ends, they disperse as quickly as they appeared! All over the world people have been left inspired, stunned and amused by the wonderful haphazardness of flash mobs.
Nonetheless, flash mobs are not just clever stunts. Since the first mob in 2003, the trend has become a worldwide phenomenon, transforming from a random way to bring people together into a cunning marketing tool. In fact, increasingly more businesses including Ray Ban, Fox and Wells Fargo have drawn inspiration from these performances as part of strong, interactive marketing and PR campaigns. However, is a flash mob feasible as a serious marketing strategy?
Robert Scoble’s top 4 predictions for 2011
Robert Scoble is the man who has more than 150,000 followers on Twitter; needless to say, being followed by @scobleizer is a boon to any tweeter. In the bloggers universe, he’s a well established and recognized expert in social media. Following the hectic networking sessions at LeWeb 2010, Viadeo’s Séverine Saint Hubert took a few minutes to ask him what his predictions are for 2011 and what advice he can offer from the books he’s recently prefaced and written, not […]
The Pitch 2010 – takeaways from “Marketing, Advertising and PR on a shoestring”
The Pitch 2010 event on Tuesday was defined by the wealth of practical advice from professionals in industries relevant to the entrepreneurs in attendance. The discussion about publicity on a shoestring was certainly well received. Here are some takeaways from the session given by Paula Gardner, the founder of Do your own PR and Sokratis Papafloratos, one of the founders of TrustedPlaces and the current Head of the Social Products team at Yell. TALKING TO JOURNALISTS… The key is research and developing real […]
