Social Networks’ Transformation of Modern Politics
Social media is forever re-inventing itself, altering how we interact, communicate and…vote?
We used to rely almost exclusively on newspaper, television and radio for political information. Today, the Internet is a core source of information (A study in the US showed that over half of the population used the Internet to follow the 2008 presidential election). In addition, political blogs have sprung up all over the world and often top lists of the most powerful blogs in the world. Now, we can research independent blogs, read multiple articles, watch videos and discuss in forums before we form our own opinions instead of relying on traditional media.
Flash mobs: a gimmick or a serious marketing strategy?
Imagine you are on your way to work when suddenly 200 singing, dancing people serenade you. When the song ends, they disperse as quickly as they appeared! All over the world people have been left inspired, stunned and amused by the wonderful haphazardness of flash mobs.
Nonetheless, flash mobs are not just clever stunts. Since the first mob in 2003, the trend has become a worldwide phenomenon, transforming from a random way to bring people together into a cunning marketing tool. In fact, increasingly more businesses including Ray Ban, Fox and Wells Fargo have drawn inspiration from these performances as part of strong, interactive marketing and PR campaigns. However, is a flash mob feasible as a serious marketing strategy?
Robert Scoble’s top 4 predictions for 2011
Robert Scoble is the man who has more than 150,000 followers on Twitter; needless to say, being followed by @scobleizer is a boon to any tweeter. In the bloggers universe, he’s a well established and recognized expert in social media. Following the hectic networking sessions at LeWeb 2010, Viadeo’s Séverine Saint Hubert took a few minutes to ask him what his predictions are for 2011 and what advice he can offer from the books he’s recently prefaced and written, not […]
The Pitch 2010 – takeaways from “Marketing, Advertising and PR on a shoestring”
The Pitch 2010 event on Tuesday was defined by the wealth of practical advice from professionals in industries relevant to the entrepreneurs in attendance. The discussion about publicity on a shoestring was certainly well received. Here are some takeaways from the session given by Paula Gardner, the founder of Do your own PR and Sokratis Papafloratos, one of the founders of TrustedPlaces and the current Head of the Social Products team at Yell. TALKING TO JOURNALISTS… The key is research and developing real […]
