“Service” start-ups poised to take over the apps market?
We’re proud to welcome our first guest blogger on the Viadeo English blog. Laura is over from France here with us on work experience this week at the London office and in order to get her involved in the digital world we asked her to write a blogpost on three interesting start-ups and how they are making a difference. We think it’s great – read on for more….
Introducing Social Ads
With around 58% of Viadeo members working in a small business, we know how important it is for our members on smaller budgets to be able to promote themselves and their businesses online at an affordable price. Equally, we know how hard it is to communicate with and engage hard to reach groups with an original and personalized approach. In Social Ads we believe we have the perfect product for small, dynamic companies on the lookout for innovative new ways […]
The Pitch 2010 – takeaways from “Marketing, Advertising and PR on a shoestring”
The Pitch 2010 event on Tuesday was defined by the wealth of practical advice from professionals in industries relevant to the entrepreneurs in attendance. The discussion about publicity on a shoestring was certainly well received. Here are some takeaways from the session given by Paula Gardner, the founder of Do your own PR and Sokratis Papafloratos, one of the founders of TrustedPlaces and the current Head of the Social Products team at Yell. TALKING TO JOURNALISTS… The key is research and developing real […]
Small business culture in the USA and Europe
The Atlantic, a venerable magazine founded in Boston in 1857, recently published an interesting article by Derek Thompson in its business section called, Actually, America Isn’t a Small Business Country at All. The article turns on its head the belief that the USA has been more successful than European countries at creating an economic foundation of small companies, entities colloquially known in American English as “mom and pop businesses”. Certainly, as Thompson concedes, the USA tends to view itself as […]
